reshaping planning and buying for a new generation of marketers.

Global Expertise & Scale

Pioneers in Biddable Technology

Transparent, Brand Safe Placements

Global Expertise & Scale - Pioneers in Biddable Technology - Transparent, Brand Safe Placements -

Hello, we’re CRATE, a London based independent marketing agency.

As early adopters in programmatic media buying, we take great pride in the tailored, multi-channel campaign efficiencies we deliver for our clients, and we’ve done so for over 50 global brands since we launched in 2013.

From high impact brand campaigns, to lower funnel ROAS tactics, we’ve handled over 18 billion advertising impressions for our clients across Display, Native, Social, Search, Connected TV, Audio and Out of Home.

Our scalable marketing expertise guarantees growth no matter what budgets we are working against. We are equally passionate to work with legacy brands as well as ambitious challengers; all brands have challenges that we love to solve through strategic planning, buying and campaign optimisation.

Get in touch

our approach

AI & Machine Learning

Utilising AI to enhance results leaves room for the human touch - it’s here where we test new areas that will ensure campaigns really excel beyond standard optimisation.
Data-Led

We apply a data-driven approach to everything we do - from planning and audience selection to reporting and attribution, everything we do is backed by the numbers.
Tech Agnostic

Choosing tech partners is a skill and will depend on your marketing goals. We will review these goals and then select the best buying solution to match. In many instances, we will select several platforms to test strategies and compare results.
Audience Precision

We recognise the importance of reaching the right audience at the right time in the right environment. Using audience data we can apply the perfect targeting combination making use of demographic, behavioural, interest and location data (to name a few).
Audience Insight

A core distinguishing factor at CRATE is the level of insight we provide when it comes to audiences. We adopt a constant test and learn approach which enables us to gain insight in to your customers and their interests.
Granular Reporting

Customisable reports and dashboards mean that you can get the data you require in the format you desire. Regular detailed reports mean that our clients are constantly learning about how to improve the advertising experience of their customers.
Educational

We work with you as a partner and part of this relationship means working to help develop your team’s understanding of platform-based marketing tools so that you stay ahead of the competition.

Our Values

Our business thrives on Creativity and Innovation to drive advertising that Resonates.

As an independently owned agency we are committed to our team and partners, celebrating our individual skillsets and diversity - our team isn’t shaped into roles but developed as experts.

It’s our collective passion to be the best and the stay ahead of the curve. We run an agile business which means we do not rely on organigrams and elaborate processes dictated by traditional business advisors. We do not have endless meetings about meetings. We do not waste time, we’ve got campaigns to optimise!

We work hard, we learn, we keep innovating. We review our achievements and get on with the next task in hand. Being ambitious yet staying humble and focused is the essence of our being.

From brand icons to ambitious challengers, we create the kind of change you can measure. We turn challenges into innovative, engaging, and performance-driven campaigns across Display, Native, Social, Search, Connected TV, Audio and Out of Home. In fact, we’ll go wherever the consumer landscape takes us.