Originally launched in 2006, Ruark’s R1 table top radio has built a cult following due to the classic design and premium sound quality of their range. Whilst consistently performing well across retailers, we were tasked with building Ruark’s own ecommerce sales.

With an armoury of lifestyle product shots we recommended Social, Display and Native as the key channels to focus on, using day part targeting to enhance the mood of our images with the time of day. Kitchen and brighter bedroom images performed better in the morning, with candle lit, darker images performing better in the evening.

Using First Party customer profile data that had been enhanced through qualitative surveys on audio habits, we were able to use key components of the surveys to find new customers. Top performing audience segments across the campaign from these data sets included Vinyl Collectors, Musicians, Classical FM Listeners and Jazz Enthusiasts.