Positioning Mercure as the leading CULTURAL hotel chain DURING COVID 19.

When Mercure Hotels pivoted their social media strategy to #DiscoverAtHome during the global pandemic, we delivered unprecedented reach and engagement results, ensuring Mercure stayed relevant during the travel ban

Three people smiling and talking in their respective home kitchens, appearing on a split-screen video. The person on the left is a man with glasses, a beard, and a dark blue shirt. The middle person is a woman with short dark hair, wearing a yellow top and an apron, with 'DiscoverAtHome with Giulia Scarpareggia' displayed over her. The person on the right is a young man with dark curly hair, wearing a light gray sweater.

Working across Mercure’s global social media strategy, we had been tasked with positioning the hotel chain as experts in their local markets where you can ‘Discover Local’ at every location across their portfolio.


As Covid 19 locked down travel, the strategy needed to pivot to engage with consumers unable to travel. The concept #DiscoverAtHome was developed with regular “cook with me” segments to ensure Mercure remained front of mind, even during a travel ban. Local culinary experts were recruited to keep engagement levels high across all socials.

We amplified the content segments across META and Display, ensuring that our content was targeted to affluent travellers who would be ready to book their next trip with Mercure once able to do so.

Collage of six images: cityscape of Vienna at sunset, Vienna State Opera House interior, ballet dancer rehearsing, whiskey cocktail with lemon garnish, close-up of orange and lemon fruits, and orange trees with a small glass of whiskey.

The Results -

View Thru rates of 42%

8% Increase in IG Follower Base

Reaching 21 million uniques