Creed Fragrances taps into the female audience for the highly anticipated Aventus For Her launch.
The campaign successfully drove high value from females where the AOV was nearly double that of males.
Using Father’s Day as an opportunity to speak to both male and female consumers, the campaign was delivered across Display and META.
Overlaying 3rd party data sets, we segmented Affluent Achievers which was a mix of professionally successful, luxury shoppers and high net worth individuals. Other segments included High End Brand Affinities, Competitors, and 1st party data from website pixels and Creed customer data.
Creatively, it was key to ensure the brand’s values and integrity offline and in-store were replicated across digital. Our creative team produced the Display assets and repurposed for Social.
Display media was accessed through Private Market Place across rigorous white lists alongside brand safety verification tools creating a premium Display environment.
The campaign was optimised across channel, format, creative and targeting segment.
The Results -
61% of all revenue delivered from female audiences
Tracked Increase in Online Sales of 286%
High Campaign Engagement rates - an average CPE of £0.08
See more work here