With a target audience of 18-24 year olds, we were tasked with not only driving brand relevancy through trend driven campaigns, but also presenting Topshop and Topman as value for money.

A range of targeting strategies were adopted, including audiences that had high intent across Competitors, Fashion Week Content, Fashionistas, Streetwear, Value Shoppers and youth focused Reality TV Shows. Active Shopper App Data was another key component we utilised to target active fashion shoppers.

Gen Z YouTubers along with Gamer targeting helped us to hone in on prospective trend-focused Male Shoppers.

The 6 week campaign exceeded all campaign targets, and was the first step into catapulting the brand into the forefront of Gen Z shoppers.