Boots 17 revamps to appeal to younger, cost conscious consumers.

Utilising a high impact reach objective, we were able to confidently target price conscious cosmetic users.

A paper bag from Boots filled with various lip gloss tubes, some spilling onto a surface with additional lip gloss containers nearby.
A woman with braided hair and pink highlights is holding a pink tube of lipstick near her face. She has bright red lipstick on her lips and confetti in her hair.

Whilst Boots data was helpful to re-engage previous customers, the majority of budget went towards cosmetic users that over-indexed in cost conscious shopping. Nationwide, across Display and Social, we were able to drive unprecedented traffic to the website, with some product lines of the new range selling out in within the first two weeks of the campaign.

17 was promoted across premium beauty web and app environments, and well as social media feeds.

A young woman with freckles and blue eyes poses with makeup brush near her lips, wearing a light blue shirt and gold jewelry, against a teal background.
Close-up of a woman with short reddish hair and multiple earrings, wearing colorful eye makeup with flowers near her eyes, pink lips, and a pink background with a large white number '17' on the right side.

The Results -

nationwide, we served over 200M Ad Impressions

6% engagement rates across our display ads

Tracked Increase in Online Sales of 350%